Pakistan’s Supplement Market Exposed: 90% Are Fake
The Harsh Reality of Pakistan’s Supplement Market: Most Products Are Deadly Fakes!
In Pakistan, the supplement market is booming, but not all that glitters is gold. Shockingly, 90% of supplements sold in Pakistan are fake, and fraudsters are becoming increasingly sophisticated. Sellers claim their products are authentic, but in reality, these fake supplements are silently harming customers, often leading to serious health issues like kidney failures and liver problems.
Buying supplements in Pakistan is not as simple as it seems. Importing genuine products involves strict custom clearance, DRAP approvals, and licenses. This is why the market is flooded with illegal and dangerous alternatives products that act more like poison than nutrition.
How Scammers Trick Buyers?
Fraudulent sellers in Pakistan use a variety of tactics to fool customers into buying fake supplements:
Mostly Imported from India via Illegal Channels
Many fake supplements are smuggled from India into Pakistan. These products bypass safety checks and enter the market illegally. In fact, the Indian market is the biggest fake supplement hub in Asia, supplying counterfeit products across multiple countries.
Watch this shocking footage of an Indian police raid exposing the manufacturing of fake supplements that are illegally smuggled into Pakistan.
Exposed by Bol News: 38 Crore Worth Supplements Seized
Even mainstream media has uncovered the scale of this issue. Recently, Bol News reported a seizure of supplements worth 38 crore, exposing the massive fraud in the market.

Made in China Products Flood the Market
Fake supplements are also sourced from China, sold through platforms like Alibaba, where thousands of sellers compete to push cheap, dangerous products into Pakistan.
Expiry Dates Are Tampered
Many sellers manipulate expired supplements by changing their expiry dates. This simple trick deceives buyers into thinking they are purchasing safe and effective products.
First Copy Fakes - Impossible to Identify
Some counterfeit supplements are first copy, looking identical to the real product. These are extremely difficult for buyers to distinguish. Fake sellers exist in almost every city, making it easy to fall into the trap.
The Barcode Scam
Fraudulent sellers claim their products are authentic by asking customers to scan the barcode or email the lot number for verification. But these are just clever tactics. Anyone can generate barcodes online, and many fake products even copy the lot numbers of real supplements using printing machines.

In the image, the left side shows the barcode of a genuine Applied Nutrition Whey, while the right side displays a barcode we generated ourselves. As you can see, the same barcode can be created in just one click. This demonstrates how easily fake sellers manipulate barcodes to make counterfeit supplements appear authentic, tricking unsuspecting customers.
Cheap Prices and Discounts Lure Buyers
Fake sellers attract buyers by offering low prices and tempting discounts. While this might seem like a bargain, it’s a trap that often costs much more than money - your health.
Influencers Can Be Bought
Scammers even use influencers to promote fake supplements. Paid promotions create a false sense of trust, convincing people to buy dangerous products.
Dubai Scam Connection
Some sellers claim their products are imported from Dubai. But the reality is shocking - most Dubai supplements sold in Pakistan are expired or fake, with expiry dates altered locally.
Steroids in Fake Supplements
One of the most dangerous aspects of fake supplements is the inclusion of steroids. They may show quick results, giving the illusion of authenticity. However, the long-term side effects are severe, including kidney stones, liver damage, and hormonal imbalances.

The Unseen Danger
Even if a product looks authentic, just like phones and electronics, supplements can be perfectly copied. There is no foolproof way for a regular buyer to verify authenticity. This makes the market extremely dangerous for anyone unaware of the scams.
How to Protect Yourself from Fake Supplements Sellers?
- Avoid products that are cheaper than usual - if it looks too good to be true, it probably is.
- Don’t rely solely on barcodes or lot numbers for verification.
- Be cautious of online sellers claiming Dubai or India imports without proper documentation.
- Your health is priceless. Don’t risk it for cheap and fake supplements. Always choose authenticity over price.
Always buy from trusted stores like Ace Nutrition, which verify all products through legal channels.